With more than 159 million users and 1.5 billion active listings, eBay is one of the world’s largest online shopping destinations. But if you’re interested in selling on the site, there are some things you should know before getting started.
Pricing:
The key to successful eBay sales is establishing a clear and consistent price for your products. The price you set for each product should be based on market research and competitive analysis, and it should also reflect the value of your product.
Using eBay’s recommended prices to start is a great way to get the ball rolling, but it’s important to remember that your pricing will change as your business grows and you learn more about your target market. This is especially true if you’re trying to sell to new markets or expand into different segments of the market.
Listings:
There are a lot of factors to consider when deciding which items to list on eBay. The most important ones are price, availability, and demand. If you’re not sure where to begin, start by searching eBay’s listing search and looking for popular products that have sold recently.
Another important factor to keep in mind is the weight of your items. Heavier items can cost more to ship, and this could impact your profit margins.
Choosing the right products:
When it comes to finding products that are popular on eBay, look for those with a high average sales price and a recent number of sold items. This will indicate a good amount of demand for your products and will make it easier for you to sell them.
The best way to find products that have been selling well is by searching for specific keywords or phrases that are related to your item. For example, if you’re selling a Patagonia duffel bag, use keywords like “Patagonia bag,” or “Patagonia luggage.”
It’s also a good idea to search for terms that relate to your product’s unique characteristics. For instance, if your product is a vintage piece of furniture, you may want to include the term “vintage.”
A little time spent sourcing your products is time well-spent and can pay off big on eBay. The platform has a lot of different tools to help you find what you’re looking for, from advanced search filters to user search.
Listings:
The more frequently you list a product, the higher it will appear on searches, which can help you boost your sale volume. The algorithm favors sellers that offer a high number of new listings on an ongoing basis, so it’s essential to keep your inventory fresh and current.
Photos:
The quality of your images can have a huge impact on your product’s saleability. According to eBay’s own research, listings with great photos are 5% more likely to sell than those with bad photos.
In addition, listings with better images are more likely to be seen by potential customers who aren’t on eBay. So, it’s worth ensuring that you have good quality photos for every single product that you list.
